Our idea was to launch a collection of plates that would make parents’ lives easier. Kids don’t like healthy food, but we also know that people’s eyes are bigger than their stomachs. That’s why our plates make foods that aren’t as attractive to children, like carrots, cucumbers, and lettuce, appear as entertaining characters. The collection was launched along with a promo: buy two bottles of olive oil and get one plate, contributing to a significant boost in sales.

The Gallo Healthy Meals collection is part of a promo: buy two bottles of olive oil and get one collectible plate. The plates were handed out at select schools, helping to increase desire for the product. Then we announced a sale in supermarkets in the city of São Paulo. We produced 10,000 plates, which were soon snapped up. A new collection will be released in October, the month in which Children’s Day is celebrated in Brazil.

The 10,000 plates were bought up quickly (in 6 days), helping to sell at least 20,000 bottles of Gallo Olive Oil. The brand came to be associated with healthy eating.