To keep up sales during the offseason we launched a promotion halloween campaign for an upcoming attraction and spread it in social media.

Before the movie we launched a kiss cam. After two couples we switched to a pre-recorded feed, filmed in the same cinema with extras, where a zombie feasted on a guy. By switching from live to a pre-recorded scene we could make the attack more devastating, as we had fake blood and effects at hand. And by physically placing the zombie and victim in the same seats, everything made sense to the audience: There was a zombie outbreak. To make the audience feel even uneasier we turned off the lights, leaving them in the dark, until we launched our packshot.

Gröna Lund has been mention in newspapers, blogs, radio/internet shows and on TV shows all over the world. As the park has not opened for the season any sale results are not yet available.