To promote ICE - ENTERTAINMENT SYSTEM by Emirates. The most complete on board entertainment, with over 1200 attractions.ImplementationSince Emirates turns its airplanes into real cinemas, we extended this experience to movie theaters in São Paulo.We transformed those theaters installing lighted windows, displaying a big sky and reproducing the turbines sound on 5.1 audio. It was like being at 12 thousand meters of altitude, without leaving the shopping center.