The Air Max 360 is the latest shoe in Nike's Air Max line, the ultimate running shoe. AKQA was challenged to create a teaser site that would unveil the shoe, build anticipation among runners and drive exclusive online pre-orders across Asia Pacific. The site shows the shoe in motion, capturing its core performance and design innovations. Launched in 3 installments over the first 2 weeks of January, each phase revealed further details about the Air Max 360 shoe. Beginning with a countdown timer, pre-order promotions, wallpapers downloads and an upload 'confessional' videos expressing their relationship to the Air Max shoes.