Cannes Lions
McCANN WORLDGROUP, Hong Kong / NIKE / 2009
Awards:
Overview
Entries
Credits
Execution
We have literally transferred the spirit of competition onto the posters.
A call to action was made and as a result 350 posters were handmade by the players.
Images of the top 10 players, each representing a unique skill were turned into printing templates. Then they were invited to a silkscreen workshop to print their image on top of each other.
The posters became their battlefield.
The random cross-printing became their battles.
And the printing process became our message.
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