Cannes Lions

NIKE BASKETBALL LEAGUE

McCANN WORLDGROUP, Hong Kong / NIKE / 2009

Awards:

3 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We have literally transferred the spirit of competition onto the posters.

A call to action was made and as a result 350 posters were handmade by the players.

Images of the top 10 players, each representing a unique skill were turned into printing templates. Then they were invited to a silkscreen workshop to print their image on top of each other.

The posters became their battlefield.

The random cross-printing became their battles.

And the printing process became our message.

Similar Campaigns

12 items

Our Garra is never done

WIEDEN+KENNEDY, Sao paulo

Our Garra is never done

2023, NIKE

(opens in a new tab)