Cannes Lions

NIKE BASKETBALL LEAGUE

McCANN WORLDGROUP, Hong Kong / NIKE / 2009

Awards:

3 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

We have literally transferred the spirit of competition onto the posters.

A call to action was made and as a result 350 posters were handmade by the players.

Images of the top 10 players, each representing a unique skill were turned into printing templates. Then they were invited to a silkscreen workshop to print their image on top of each other.

The posters became their battlefield.

The random cross-printing became their battles.

And the printing process became our message.

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