In today's times our phones are all password protected. In the unfortunate circumstance of an accident or medical emergency, it becomes difficult for people to reach the victim's families or friends because the phones are locked with passwords.

The Airtel Lifesaving Wallpapers helps people access important information such as emergency contact numbers and blood group without having to unlock the phone because the same is available on the phone screens on the wallpapers.

A simple, 4-click process allows the most un-initiated of users to download and apply a ‘Life Saving Wallpaper’ – that could be the difference between life and death.

We created thousands of wallpapers, which could be easily customised by feeding in emergency contact numbers and blood group information. These wallpapers could be easily downloaded from Airtel's site. This campaign was executed at all India level. The idea was rolled out across all major cities and rural areas in January 2017.

Across India, people are downloading the wallpapers. Everyone who has a smartphone and a basic internet connection can download one. That's regardless of the network operator one uses. So far as many as 94000 downloads have happened. It makes access to emergency information far simpler than most other solutions currently available for such devices.