Cannes Lions
DDB SOUTH AFRICA, Johannesburg / WRIGLEY / 2009
Overview
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Credits
Execution
Use a medium that they are all too familiar with. Their trusted mobile phones. We all know what it’s like to send/receive a message that definitely didn’t receive the intended recipient. So, first we sent through a text message, which read:“Love you! Thanks for last night. Still can’t believe what you said.”Then a little while later we followed it up with another text message:“Sorry, wasn’t concentrating. Just ignore the previous message.Chewing helps you concentrate. Get the new Airwaves Bottle for 60 bursts of concentration.”
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