We used really innovative formats, taking over the front pages of the most popular free newspapers to inform about the eclipse and the launch of Eclipse as if we were talking about the same thing. We placed the brand in Antena 3 TV news (nº1 in audience) while they were reporting on the solar eclipse (first time a product had been publicised on TV news). We created a mini-programme about the eclipse (with real footage).

•80% of Antena 3 30-second spots were broadcasted in first position•17% more pressure than expected46% coverage•46% of Prime Time and 57% of Premium Positions•10%Top of Mind •Prompted Awareness 54%