• Situation

During the period of Taiwan’s lunar new year vacation, lots of people will take long distance trip with family. Long distance driving during this period of time is always time-consuming and boring because of terrible traffic jam all around. Therefore, traffic accidents happen more easily while falling asleep during driving.

• Brief

Airwaves would like to refresh drivers with her powerful menthol flavor as the brand always claims.

• Objectives

To build strong relevancy between Airwaves and driving with top of mind awareness for sales increase.

• Implementation

Tailor-made navigation APP for free download

• Timeline

2016.12.28~2017.3.30

• Placement

APP download from Google Play (Android) / APP STORE (iOS)

• Scale

APP download with virus video spread / in-store POSM reminder