Spikes Asia
INSPIRE ADVERTISING, Taipei City / WRIGLEY / 2017
Overview
Entries
Credits
Background
• Situation
During the period of Taiwan’s lunar new year vacation, lots of people will take long distance trip with family. Long distance driving during this period of time is always time-consuming and boring because of terrible traffic jam all around. Therefore, traffic accidents happen more easily while falling asleep during driving.
• Brief
Airwaves would like to refresh drivers with her powerful menthol flavor as the brand always claims.
• Objectives
To build strong relevancy between Airwaves and driving with top of mind awareness for sales increase.
Execution
• Implementation
Tailor-made navigation APP for free download
• Timeline
2016.12.28~2017.3.30
• Placement
APP download from Google Play (Android) / APP STORE (iOS)
• Scale
APP download with virus video spread / in-store POSM reminder
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