30´ TV spots and print introduced Orbit after any meal idea. Using 5´ tag-ons we turned TV spots for various food brands into OUR TV spots. Magazines are also full of food, so we were there with small format ads. Guerrilla campaign targeted outdoor advertising of the most popular food brands. On radio around lunch-time we played a famous Czech song called "Imagine what I had for lunch". We used real food as an advertising medium. We took part in some of the biggest festivals in the Czech Republic and even helped break a national eating record.

As a result of this campaign awareness grew by massive 34%, usage frequency by 14% and sales by 10%. And all of that despite some tough competition.