Almost every single piece of textile is dyed with synthetic chemicals, reducing purchase-choices for people with health problems while slowly harming the health of many others and polluting the planet. While the industry is invested in innovations that reduce or neutralize harm, there is need for a positive impact. AIZOME believes that textiles should be beneficial beyond harmless. AIZOME ULTRA™ is a simple innovation that tackles every step of the production and consumption process making both the product and by-product beneficial. By making plant-dyes viable, AIZOME protects the environment, workers, as well as wearers. Plant dyes infuse wearables with health benefits and keep the wastewater free from toxins, to be reused in the irrigation of the same plants.

AIZOME ULTRA™ is a patented, ultrasound dyeing method that begins with only water, medicinal plants, and cotton. Creating textiles that have lasting color and health benefits – the process is simple, scalable, and sustainable.

Instead of synthetic chemicals it uses a physical trick: ultrasound sets plant particles in motion at a custom frequency of 52.5kHz underwater, binding them to the fiber permanently. And with them, their color and health benefits.

• Creative interpretation of the business challenge

• Evidence of creativity in planning the approach – testing, engagement, experimentation etc.

• Innovation and ingenuity in solution design, evidence of breakthrough thinking

200 word limit

AIZOME ULTRA™ tackles the problem at the root, eliminating toxic chemicals and making plant-based dyeing viable. AIZOME’s main aim is to bring “Healthcare you can wear” to every industry that makes use of textiles. The strategy to achieve this is through partnerships. They have already made their mark in healthcare, hospitality, and fashion with 44 new partnerships this year.

• Creative impact for customers, employees and other stakeholders

• Evidence that the initiative made a material positive difference to people’s lives / work

• Quality of execution of creative vision / solution in the real-world

200 word limit

While eliminating chemicals in the process, AIZOME ULTRA™ now gives wearables healing properties: bedsheets that help heal wounds, t-shirts that can soothe and reduce stress or underwear that can ease menstrual pain. And so, living up to the claim “Healthcare you can wear.”

AIZOME ULTRA™ is patented and recognized by several renowned international organizations and institutions such as the University of Cambridge. It is also recognized by the National Eczema Association as an innovation that improves the quality of life for people with sensitive skin. AIZOME’s products have also received approval from the U.S. Food and Drug Administration for the medicinal value provided.

• Business impact – profit, performance and market share growth

• Delivery of the original objective / business KPI

• Brand loyalty / customer lifetime value (CLV)

• Productivity / operational efficiencies

AIZOME ULTRA™ tackles the problem at the root, eliminating toxic chemicals. It uses ultrasound to bind medicinal plant dye to the fiber permanently. And with that, the color and health benefits. This gives wearables health benefits. The process is validated by organizations such as the University of Cambridge, National Eczema Association and the FDA. Over 3,000 tons of fabric have been produced, benefitting 2.4 million people. AIZOME has received over 110 million impressions, with 46 new B2B partners in healthcare, fashion, hospitality as well as cosmetics.