Cannes Lions
RED RABBIT, Hamburg / AKTION MENSCH / 2012
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Aktion Mensch e.V. is one of the best-known social lotteries in Germany. With the purchase of a lottery ticket everyone not only stands the chance to win a large amount of money but also has a share in achieving a common purpose for our society in collaboration with Aktion Mensch e.V.: the equality of people with disabilities.The campaign and especially the film don‘t try to trigger compassion but to show people with disabilities, who actively participate in shaping our society. In our case: Andy Holzer, a congenitally blind climber from East Tyrol.Together with his partner he clambers up the highest mountain peaks and shows everybody how muchy more you can achieve in a team.
Or to say it in the words of Aktion Mensch e.V.: TOGETHER WE WIN.
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