Cannes Lions
PUBLICIS, Milan / AKUEL / 2005
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Media: Internet + TV Launch a new condom line through a different media, in order to generate a more effective involvement of the consumer with the brand, which is not well known or considered to be old fashioned.Target: Men, 18-45 years old (focus 25-34), current or potential condom users, focused on quality and on the store chosen for the purchase, such as pharmacy.
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