Everyone. Healthcare professional, patient and consumer. The work is relevant to all because the global pandemic has impacted everyone's lives. And instilling vaccine confidence is a critical part in restoring normalcy in our fight against COVID-19.

Why will you get the COVID-19 vaccine? Because of this...

The films show people the simplest moments of human connection—a hug between close friends, playing with your grandkids, celebrating as an entire family—to remind people of what they have given up because of the pandemic.

Raw, real, footage of events that used to happen every single day and now, with the help of the vaccine, they can get back.