The customers of Chicken Ramen which is the first instant noodle in the world are aging, because of the time of their 60th anniversary. According to the release, we are targeting to young generations.

Hiyoko-chan which is a famous character of Chicken Ramen was holding a bowl. Somehow, an evil is summoned upon it and Hiyoko-chan became evil itself.

After It received an egg falling from sky and poured hot water over the bowl, there were loud explosions at once. Then the evil Hiyoko-chan was roaring.

1.Suddenly Hiyoko-chan starts tweeting about unpleasant feeling, saying “I can not take this anymore.”

2.At the same time a resignation letter for NISSIN FOOD PRODUCTS which is a manufacturer of Chicken Ramen, unexpectedly apprears on website saying that “I am tired of being good boy.”

3.The websites of the other brands of NISSIN are deluged with graffiti complaining about other brand.

4.When the campaign got the attention the most, the TVCM is launched in twitter first and then played on TV.

5.The devil-theme special website can be accessed only midnight in which “Gekkan Mu” expound about TVCM.

(Gakken Mu is long sellor magazine specialized in supernatural, evil, and fortune-telling.)

6.People can win the prize such as special luncheon mats and bowls to eat the new flavor of Chicken Ramen if it tweets with #devilsummonwithin3min