Dubai Lynx
J. WALTER THOMPSON , Riyadh / SAUDI TELECOM COMPANY / 2019
Overview
Entries
Credits
Idea
The White Uromastyx, a webisode co-starring Abdullah, a PHD student, and Aldubb Alabyad, a nearly extinct reptile, showcasing the hardships Abdullah faced on his journey to find what was believed to be nothing more than a mythical creature.
Strategy
For this episode we chose a hopeful scholar who depends a great deal on STC’s broadband coverage while he embarks on a journey to the middle of nowhere to find a mythical creature. But even after his search comes to an end, STC’s role continues in the most unexpected, fun way, further beyond the desert he ends up in!
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