The ProblemThe common perception is that Humane Societies are depressing places filled with injured or emotionally damaged animals. The challenge was to 1) reinvigorate the image of the Alachua County Humane Society 2) increase adoption rates3) increase private donations

Our solution was found through an optimistic tone and imagery to show that adopting an animal from the ACHS benefits the lives of the adopter every bit as much as it does the adoptee, under the campaign idea of “A new life awaits”.

In two short months, following the brand relaunch, the ACHS’s public profile has increased dramatically and nearly $100,000 has been raised towards helping build a new shelter. More importantly, the ACHS is enjoying the highest increase in adoption rates in their history.