Situation:

Each minute, forest equal to 3 football field disappears in Indonesia. Excessive paper usage contributes to the situation. Indonesians are aware about this fact, but when they are busy and about to print their document, they tend to forget about it.

Brief:

Make office people in Indonesia aware about deforestation cause by excessive paper usage, right on the spot

Objective:

To reduce excessive paper usage in office environment .

Implementation:

We installed the device to the offices that have been registered on the website.

Timeline:

3 months

Placement:

The prank videos are uploaded to WWF social media and YouTube. Offices that got pranked by us, can also put the video on their social media asset, as a proof that they have contributed in reducing excessive paper usage.

Scale:

Offices in some big cities in Indonesia