Cannes Lions
PUBLIS NCM, San Sebastian / BASQUE RADIO AND TELEVISION (EITB) / 2003
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Description
The main objective was to make EITB (ETB1 and Euskadi Irratia), namely, the TV channel and radio station broadcast in Basque, more attractive for the young population. This audience lacks interest in very traditional media. ETB 1 and Euskadi Irratia open up to new times.
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