Cannes Lions
CLM BBDO, Boulogne-Billancourt / ALB - SONY MUSIC ARISTA / 2014
Overview
Entries
Credits
Execution
ALB came up with the first TROJAN HORSE MUSIC VIDEO ever invented.
A true trojan horse virus hacking your computer while watching the music video and immersing yourself into a forbidden relationship with this magnetic girl, thanks to tons of evidence placed in your computer.
Photos left on your desktop. Weeks of emails correspondence inserted in your inbox. Calendar packed with secret rendez-vous. Screensavers hijacked, surprise print outs… This girl is haunting both your entire digital space and your mind. You are now part of that story happening directly on your computer, and sprinkled with content by the artist ALB.
Outcome
Sprinkled with content by the artist ALB, the WHISPERS love affair has been experienced by more than a hundred countries throughout the world.
Launched with a 0 euro media plan, albwhispers.com has triggered an instant worldwide response from the audience, directly in the girl character’s inbox, phone, and Facebook profile.
Average time spent in interaction with the experience: 14 minutes per viewer.
ALB has seen his name featured in the major worldwide musical media, such as: NME, MTV, PROMONEWS, VIDEOSTATIC, TSUGI…
Millions of people today own the song in their Itunes, placed here for free by the Trojan horse music video.
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