Cannes Lions

Album Cover (:60)

APPLE, Cupertino / APPLE / 2024

Film
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Overview

Entries

Credits

OVERVIEW

Background

For Album Cover, the brief was to write a film that communicated the new Portrait feature on iPhone 15 that lets you turn your photos into portraits after you take the shot. And for even more control, you can shift the focus between subjects.

Execution

In Album Cover, we see bandmates arguing over who should be the main focus of their new album cover photo.

Their creative differences, and grievances, are fulled by the new Portrait feature on iPhone 15 that lets them shift the focus to themselves with a simple tap.

Outcome

We engaged a total 470,178 views on YouTube Social channel.

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