Cannes Lions
CHE*CHE, Berlin / PERNOD RICARD / 2011
Overview
Entries
Credits
Execution
The principle was applied to everything, from the architectural design of the space itself, to the art performances, as well as all levels of communication. All poster flights played on interpretations of the “Creative Clashes” formula.
Outcome
All these activities elevated MADE to a creative centre of the local and international art scene – in only 12 months.
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