This year’s challenge for Pernod Ricard:

• Valorize the consumer-centric business model

• Capitalize on its brand promise: “Creator of conviviality”

The overall design takes on the graphic convictions of the artist:

• The wax – major design trend of 2016 – becomes a geometric pattern used thoroughly through the report - enabling the transcription of the photos’ energy within an institutional communication support.

• The diamond, as a recurring pattern used in the artist waxes, comes to light within flat tint, to valorize the important content.

• Colors both in the overall design and the photos work harmoniously together: dark colors highlighted by small patches of bright colors.

• The medallion, adorned by each collaborator, symbolizes conviviality.