Less is More. In an sensitive social topic as drink and driving less is not only more, less is beautiful.

Less saves you the headache, the broken leg and the damaged car.

To illustrate how beautiful less alcohol can be we took a closer look at one single drop of different alcoholic liquors, cocktails and beers and used the result to communicate our insight and our idea: Alcohol. Beautiful in small amounts.

The main phase of the executional process was a lose experimenting of different liqueurs under a microscope.

End of the day over 100 different substances got tested and nine got chosen to accomplish a great series of popular and common drinks.

To date, the posters have received tremendous response. We received numerous calls to find out more about drink-driving behaviour and how to drink within limits, as well as dozens of requests to purchase the posters.