Spikes Asia
J. WALTER THOMPSON SINGAPORE, Singapore / AUTOMOBILE ASSOCIATION OF SINGAPORE / 2016
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When it comes to speeding, even the smallest difference in speed can result in an entirely different outcome.
In this radio spot, we play out the aftermaths of two speeding scenarios. One driven at 80km/h, the other at 100km/h. While the words spoken in both scenarios are the same, the listener soon realises that the consequences are drastically different through the speech delivery.
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