Cannes Lions

ALCOHOL-FREE BEER

VINIZIUS Y&R, Barcelona / SAN MIGUEL / 2005

Film
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Sponsorship campaign for the Spanish Basketball League by San Miguel 0’0 -alcohol-free beer.Office setting. An employee writes something on a piece of paper. He crumples up the paper into a ball, tosses it to the trash and misses. At this point a “basketball” game begins involving the entire office.

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