Cannes Lions
J. WALTER THOMPSON MEXICO, Mexico City / GRUPO MODELO / 2017
Overview
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Credits
Description
The body needs an hour to process an alcohol unit, and can not process more than four units per night. If you drink more in that time, you get drunk.
To tell you if your alcohol consumption is within the limit, we created a ring with an enzyme capable of detecting the level of alcohol through saliva. That way you'll know exactly when to stop drinking, before it's too late.
Execution
It is a PVC ring that is placed in the mouth of the bottle. It is covered with an enzyme, which reacts with the level of alcohol detected in the saliva. That's how it works:
- Open the bottle and place the ring.
- Put your lips in the mouth of the bottle without drinking and wait 40 seconds.
- Depending on the level of alcohol detected, it will change color.
- Compare the color with those marked on the package to know your alcohol level.
Outcome
In the activations in bars where it has been used, 100% of the people to whom the Alcohol Test Ring pointed out that they should no longer be drinking, stopped. And to those who pointed out that they should no longer drive, they did not. The objective is to take the Alcohol Test Ring to more points of consumption and reduce the number of accidents by drunk driving.
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