Cannes Lions

ALCOHOLIC BEVERAGES/SPIRITS

FALLON, Minneapolis / WOODFORD RESERVE BOURBON / 2014

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“We Love Your Woodford Way.”

It’s what we say to bourbon people, and to those who will become bourbon people. It’s a compliment paid to their complexity, imagination, style, and generosity; the greatest things about them. It creates a universally aspirational portrait of Woodford Reserve people; drinkers and makers, bartenders and tastemakers. And, it’s an indelible bond between Woodford Reserve and the best of bourbon people.

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