A ‘B’ honey cachaça sting shot is a new Brazilian rum liqueur that blends the sugar-cane rum with honey and a touch of lime.

Brand Identity is featured in 2 bold colours: yellow and black, yet bottle is printed in a single colour against the amber content. The 'B' bottle allows the golden hue of the liquor to drive the design. The simple black logo echoes both a bee and a drop of honey, and the initial 'B' has an exaggerated serif as a stinger.

B is designed to stand out on its main environment: bar walls, and eye level in the supermarket. The striking simplicity of the identity has attracted consumers throughout Brazil. This success has led the brand's owners, including Formula One race-car drive Nelson Piquet Jr, to a United States launch in Q4 of 2012, with a clear path to additional countries.