Cannes Lions

ALCOPOP

ÅKESTAM HOLST, Stockholm / CARLSBERG / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

We created an application that connects your favourite mix of music with the different moods of a party.We decided to call it: Xide Mood.Select your favorite mix of music and get a list adjusted to the different moods of a party. Later, you can spread your masterpiece on Facebook. And show the world what a great party mood creator you are

Outcome

- 25% of the target audicence visited xidemood.se at least one time and the average site time was 12min/visitor.- Sales increased dramatically and the Xide brand awareness (32%) was better than ever. - The expression 'to Xide Mood the party' is rapidly growing in the blogosphere.

- More than 1.3M Euros worth of media coverage in Sweden. (from a budget of 0,2M Euros)

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