Unlike many other shows, Victoria Hotel of Legends allowed their visitors to live, not watch, one of the three Mexican legends that lived inside it, putting to test their Mexican courage to survive it.

By using terror, mexican legends, and an interactive show format, we created the first inmersive experience in our country, a unique product that only us could offer to our audience.

What better place to build this experience than an abandoned hotel?

What if it is the first luxury hotel built in Mexico?

What if it was abandoned after the '84 earthquake of Mexico City?

Although the project inception started 2 years ago, we got the go from our client in August 2016, finally leasing the space that same month.

After spending two months in conceptualization, castings and preproduction processes, we finally build the space in only 3 weeks, being ready by middle October 2016

November 2 marks Day of the Dead celebration, so by opening Hotel de Leyendas Victoria from October to the second week of November we became the biggest promoters of the celebration.

This event was alive in Mexico City, where more than 20 million people live, home of the greatest entertainment venues and the capital of the country.

The results were terrific, surpassing every single goal:

+2M Views of Event Trailer

-6000 tickets sold out in 36 hours.

-1500 extra tickets sold out in less than 2 hours.

-9 out of 10 people reviewed our experience as "Extraordinary".

+13.3% Net revenue during period vs. last year.

$1M USD Return of Investment (unpaid media)

+36% Digital Reach vs. last year.

+128% Brand preference vs. pre-test.

+48% Purchase intention vs. pre-test.

Thank to our success, Hotel the Leyendas Victoria will be back in 2017, reaching 5 more cities in Mexico throughout the year.