1. Solves a real life problem.

2. Simplifies the lunchbox process.

3. Shows relevance to parents and kids’ lives in an entertaining way.

4. Puts the decision in the hands of kids, giving them choice and control.

TV launched the initiative and store posters introduced the app, driving traffic to the website where parents could download the app.

The app generated weekly plans and shopping lists, which were emailed to parents, making the shopping experience easier.

ALDI lunchbox items were tagged with the ALDI lunchbox label so clearly, even a kid could spot.

The app reached #17 on the top free downloads list, #1 in the food and drink category, and had a total of 88,000 downloads and growing.

Parents loved it. And even teachers used it school.

“Such a good App. It's excellent for gaining new ideas and perfect for the 'picky' one of the family.” Bec Fitzgerald, mother of three.

“We use the App at school when teaching units on healthy eating.” Cathy Monroe, Kingsley Grammar School.

ALDI became the first supermarket in Australia to make an app with nutritional meal plans, and put lunchbox decisions in the hands of kids.