Cannes Lions
BMF, Sydney / ALDI / 2013
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ALDI is a value Australian supermarket, offering high quality goods at low prices.
ALDI’s first major Christmas campaign celebrates all that’s unique about Christmas in Australia with sun, fun, prawns on the barbie and Santa…on a surfboard.
A jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate The Perfect Aussie Christmas.
Instead of clichéd White Christmas nonsense, the campaign champions the way Aussies celebrate the silly season, while showcasing ALDI’s great value range of Christmas products.
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