It was Christmas, and after the toughest year in recent memory, it was understandable that brands started to hit the empathy button hard for their end of year campaigns. ALDI figured people could use a break from all the overwrought emotion so treated Australia to some blissful escapism instead. With the help of the big red fella and some serious CGI wizardry, we created a team of synchronised swimming Santas who took over a local swimming pool, before waltzing and wiggling their way through the holiday season.