Cannes Lions

ALEVE PAINKILLER

ENERGY BBDO, Chicago / BAYER / 2011

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“Steven’s Day” portrays a man who has to manage body pain by frequently interrupting his life to take Tylenol pills. Pill taking has become so repetitive, so routine, he barely notices. He takes pills with breakfast, in the middle of his day, during his day and at the end of this day. While watching TV, he discovers that just 2 Aleve can keep him free from pain all day. When he wakes the next morning, he starts a typical day, only this time he’s taken Aleve and is free from pain and having to take so many pills.

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