We wanted to cast someone who could bring their own experience to the storytelling – a woman in her midlife. Someone who felt totally relatable and authentic. A film like this very much hangs on the casting so our ambition was capturing the beautiful rawness of mother-daughter relationships; all the love, vulnerability, anger, laughter, intensity. A truly believable onscreen relationship allowed us to tap into the experiences of mothers and daughters everywhere, telling an authentic story that encouraged intergenerational conversation about the menopause.

We felt so lucky to be able to listen to the women we were auditioning talk about their varied menopausal experiences. A universal theme emerged of it being a tumultuous period of change and something that needs more support and understanding. We are incredibly grateful to the openness of the women involved in this project and how their stories helped us shape an honest and emotional campaign.