Cannes Lions

Alexa's Body

HUNGRY MAN, London / AMAZON / 2021

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Entries

Credits

OVERVIEW

Execution

This is the first Super Bowl ad for the actor, who has starred in “Creed” and “Black Panther.”

Spherical lenses for the office scene and anamorphic for the fantasy allowed the two worlds to be different, so immediately there were two distinct qualities.

The direction was key for capturing the comedic moments between the cast. The commercial plays off Jordan’s sex appeal with just the right amount of innuendo and the direction was key at getting that balance right.

With such an accomplished director, there were plenty of vignettes to choose from for the final edit.

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