Cannes Lions
HUNGRY MAN, London / AMAZON / 2021
Awards:
Overview
Entries
Credits
Execution
This is the first Super Bowl ad for the actor, who has starred in “Creed” and “Black Panther.”
Spherical lenses for the office scene and anamorphic for the fantasy allowed the two worlds to be different, so immediately there were two distinct qualities.
The direction was key for capturing the comedic moments between the cast. The commercial plays off Jordan’s sex appeal with just the right amount of innuendo and the direction was key at getting that balance right.
With such an accomplished director, there were plenty of vignettes to choose from for the final edit.
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