Lidl can keep low prices without compromising on product quality. They have simply been smarter in other aspects than reducing the quality of the product.

The objective was to communicate this fact to consumer in an fun and interactive way. One way to symbolically show that no unnecessary costs has been added on the product price, is to let consumers themselves make the ad themself.The iPad ad must be seen as a part of a larger campaign with different medias and it is impossible to seclude numbers from it only. During the 2 week period when the iPad ad ran daily in the biggest newspaper of Stockholm's Tablet version, Lidl could see an 8 % increase in sales, 14% increased customer and the salmon only doubled in sales in the Stockholm region, compared to same period the year before.

The best and most powerful way of showing the consumer this fundamental fact would be ‘learning by doing’. Lidl can keep low prices if you as a consumer contribute with a little of your time.Pair price and product, drag and drop. And as a reward for learning about our products and prices, you are also able to buy a chocolate bar of good quality for only 10 cents. Just bring your ‘homemade ad’ to the store.

The iPad ad must be seen as a part of a larger campaign with different medias and it is impossible to seclude numbers from it only. During the 2 week period when the iPad ad ran daily in the biggest newspaper of Stockholm's Tablet version, Lidl could see an 8% increase in sales, a 14% increase in customer numbers and the salmon only doubled in sales in the Stockholm region, compared to the same period the year before.