The ChallengeCreate a micro site to support the ‘essence of beauty’ exhibition at the Science Museum.The StrategyCommunicate the brand’s historical values, racing pedigree, and beautiful design by developing a micro site that appealed to both the family member, and also the die-hard Alfa Romeo fanatic.The Creative SolutionThe micro site incorporates detailed information on each of the cars, along with stunning imagery and unique video footage. The site was designed to give the user a feeling of actually being at the exhibition. The ResultsLondon Evening Standard Wheels supplement, 22nd February 2002:“If you can't get down to the Alfa Romeo exhibition at the Science Museum, this is the next best thing. It has loads of animations, frames and even video clips but is so attractively designed that you won't mind the moderate wait to download them. Details and pictures of 17 Alfas are presented along with selected highlights from the first century of the company's history.

… it's a lovely website that works well and is the height of good styling. What else would you expect from Alfa?”This site was the most popular of the exhibition.