Cannes Lions
DAVID THE AGENCY, Sao Paulo / NESTLE / 2018
Overview
Entries
Credits
Description
We see a young woman dealing with her new life as a grown-up. We make use of the giant girl metaphor to explain this very real feeling that we all go through at some point in our lives. She struggles in the bus, elevator, at work, night club and even in the train going back home. The chocolate has this very power to stop the world and bring us back to our true self, and she is back to the real size when she sees her mom. "Alice in Wonderland" references are clear -- except it's set in a modern-day context. We also added its own "Easter egg"-if you look closely enough, there's a rabbit hidden in every scene.
Similar Campaigns
12 items