We were tasked by Alicia’s team with creating an amazing visual atmosphere surrounding her Times Square concert. We did so by creating content that was carefully designed and crafted to play on twelve different digital billboards surrounding her stage. Each billboard had it’s own unique content in order for them all to work together seamlessly as a singular visual mosaic. In essence if felt like one surrounding screen made up of 12 billboard.

The sequences ranged in style and tone; from a cinematic montage of aerial NYC environments for the memorable duet of "Empire State of Mind" with special guest Jay-Z, to "Hallelujah," which featured footage of war and then refugees, illuminating the more than 65-million displaced people around the world. Other highlights included "In Common," which took the monochromatic music video for the song and reimagined it across all of the screens.

The show was broadcast on BET on the 11th of October 2016.

"Just being in my backyard like that, right in the middle of the city like that, and all the visuals on buildings like that. It was just the most profound performing experience I've ever had.” - Alicia Keys