Cannes Lions

ALKA-SELTZER

BBDO/MEXICO, Mexico City / BAYER / 2001

Awards:

4 Shortlisted Cannes Lions
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Description

The story is very simple and all people who use computers can relate to it. The food that appears in the banner is moved into the garbage and by the cursor and then when the garbage can is full - Alka Seltzer tablets appear and are placed into the garbage can, it becomes de-flated and it can start eating/filling up all over again.

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