Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / CLUBE SANGUE BOM / 2022
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The translation of the statements into English does not allow the exact execution of the graphic idea, as it does not respect the symmetry of the message, due to the difference in the use of verbs, the order of the words, and the variations in gender between the two languages. The Portuguese text shows the anguish caused by the scarcity of blood in Brazil, during the pandemic, through a craft building with words that contain the letters related to blood types AB and O-.
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