Cannes Lions
PARTY A, Shanghai / PEACE ONE DAY / 2020
Overview
Entries
Credits
Background
More than 30 countries around the world are currently employing child soldiers. Children have become direct participants and victims of war. A UN data shows that in the past ten years, about millions of Children under 18 years old involved in wars and regional conflicts. Huge harm is taking place in children's personal safety and mentality.
Idea
Although these child soldiers have taken up weapons, their behavioral psychology still maintains innocent. The cold weapons are in conflict to the toys they like. They should have enjoyed childhood at this age, but they were holding murderous weapons in their hands. There are difficulties in rescuing child soldiers. We hope that this work will let more people look into the cruelty of war. Child soldiers who are still in the dark can get more attention. Only when all the attention is gathered together can we have peace and children can avoid the harm of war.
Execution
Although these child soldiers have taken up weapons, their behavioral psychology still maintains innocent. The cold weapons are in conflict to the toys they like. They should have enjoyed childhood at this age, but they were holding murderous weapons in their hands. There are difficulties in rescuing child soldiers. We hope that this work will let more people look into the cruelty of war. Child soldiers who are still in the dark can get more attention. Only when all the attention is gathered together can we have peace and children can avoid the harm of war.
Outcome
A deeper understanding of Peace One Day, let more people want peace and keep war away from children. Many celebrities in China have also followed and supported this project.
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