The magazine "All About Seasonal Food" focuses on food ingredients such as tuna, tomato and cabbage in each issue. It is not just a cultural magazine of ingredients, cooking methods, gourmet information, but also of the world economy, history, literature, comparison, and any other information related to foods. We had a campaign for the unique magazine focusing on single food ingredients in the Japanese publishing market where vast numbers of gourmet magazines are issued every day. We highlighted the importance of knowing your food ingredients in an age where food safety and dietary education are of profound importance.