Cannes Lions
CLM BBDO, Boulogne-Billancourt / TOTAL / 2014
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TOTAL Access petrol stations' prices are so low that customers don't expect personal service as well. They think they're alone and act accordingly. Some pick their nose, others pull up their skirts to adjust their tights... But even though the prices are low, Total Access do have pump attendants and the customers often find out the hard way...!
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