Cannes Lions
DENTSU PLUS, Bangkok / ARS CHEMICAL / 2014
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Nowadays, insects such as ants, mosquitos, termites and cockroaches evolve and have tough resistance against pesticide. It is more difficult to get rid of them. But 3 formulas of ARS, including ARS Mite, ARS Nature Power and ARS Gold Plus, are much tougher. The insects are completely eliminated no matter how tough they are. In our TVCs, the insect characters are showing their toughness before being knocked out by ARS Man who represents each formula of ARS.
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