Our challenge was to help ARS mosquito coil stand out from many competitor brands.

We had to demonstrate the strength of the product in print and poster.

We decided to use the concept of War Against Mosquitoes.

To demonstrate how ARS mosquito coils FIGHT MOSQUITOES, we crafted armies of soldiers, samurais and knights in the shape of mosquito coils.

The design communicated the message, "Using ARS mosquito coils is like having your own army to fight mosquitoes" instantly and impactfully.

The campaign dramatically increased awareness and recall of ARS mosquito coils.

ARS became known as "Your Army To Fight Mosquitoes With".