Cannes Lions
RKCR Y&R, London / BBC / 2013
Overview
Entries
Credits
Description
This trail is to elevate BBC One's exciting and modern credentials at a time when the nation comes together for our Summer of Celebration. The spot aims to show the nation, that wherever we are and whoever we watch with, the BBC’s unparalleled coverage of British events allows us to all come together as one.
Execution
We were given permission to use ‘All Together Now’ by the Beatles.
In doing so, we become the first ad agency to use an original Beatles recording.
Similar Campaigns
12 items