FHM briefed us, to help men in the most difficult situation out there: the date.

Since most first dates start with going to the cinema, we invented the FHM Movie Date App. As soon as a romantic scene occurs in a movie, the mobile starts buzzing to indicate: now’s the right moment-get touchy with your date and go for it!The App was launched on april, the 12th, Finally dating women is no longer a problem for the male world. Try it for yourself and tell us, how it went. Good Luck!

With the FHM Movie Date App we created quite a smart technical tool for all those who understand technology better than they do the opposite sex. And it works very simply. We watch the actual romantic movies, identify the most emotional scenes and embed them in the FHM Movie Date app. The user merely has to choose the right film, push the start button and wait until FHM tells him to move into action.In order to spread the idea and get in contact with our target group at the very moment they need our support, we promoted the FHM Movie Date App with posters in the gents' toilets of cinemas. Before the film started we reminded men to switch on their app by means of a short movie trailer, making reference to the usual “switch off your mobiles” announcement.

As the app was launched on April, the 12th we can’t say for sure if the birthrate grew just because of our idea - but what we can say for sure is, that dating women in cinema is no longer a problem for the male world. Try it for yourself and tell us how it went. Good Luck.